HOHNER among the Top 50 German Luxury Brands
In the latest ranking of the "Top 50 German Luxury Companies 2015", HOHNER improved from 45th to 43th place. After the years 2012 and 2013 the ranking has been established for the third time. The survey was conducted by renowned consultants Ernst & Young in cooperation with the INLUX Institute for Luxury. Assessment criteria included exclusivity, size, internationality, international brand awareness, sustainability and internet presence. Other prominent brands in this ranking include Leica, Montblanc, Porsche or Rimowa.
As well as instruments for the wider leisure market, HOHNER also produces exclusive luxury models such as the “Silver Concerto” harmonica, handmade on demand out of 925 grade Sterling silver, or hand built premium accordions. The company regularly issues exclusive special editions such as the “Bob Dylan Signature Harmonica”, hand signed and limited to 25 pieces, which has sold for US$25.000 at millionaire trade shows worldwide.